Secure Online Shopping Cart Using Magento Ecommerce Platform

If you have been looking for an e-commerce platform that is robust, scalable and which provide latest technological features, consider opting for Magento. Magento is an enriched e-commerce platform that offers online merchants state-of-the-art features that gives enhanced and advanced capabilities to their e-commerce site.

The software is high flexible in its features, thus giving users the benefit of complete control over the look, the content and the function performed by their e-commerce store. They can create a site that is tailored-made to the requirements of their business and its features make it to be the ultimate e-commerce solution for their online business requirements. Here is a look at what you can gain by developing an e-commerce site using Magento:

Gain a Well-Planned Site
You can  draw out an extensive plan for the site, that incorporates a wide variety of features that offer a  different and unique shopping experience for users. This software enables you to include search engine features, layered navigation facility that helps visitors narrow down their search to what they need and persistent shopping features that enables visitors to log in only once from their home or office. These features make your customers happy and motivate them to return to your site for further shopping.

Promote Customer Affinity Towards Our Brand
The software offers you so many choices on tools that you can use to best present your brand as one that caters to the every requirement of your customer. It allows you to provide features such as wish lists, customer reward points, use of coupon codes, automated email reminders, store credit, gift registry, all of which are highly customer-specific and which are designed to induce the customer prefer your brand for shopping again.

Incorporate The Best Security Features
When customers shop in your site, they must feel completely secure in doing so. Magento is a PA-DSS compliant platform through which people can shop without worrying about security problems as it incorporates the latest encryption methods through which data is properly coded word encrypted before transmissions. Hence all personal information specified in the site is secure.

Enriched Shopping Experience
You can offer an enriched shopping experience by including features such as high quality videos, images that are dynamic in nature, inclusion of more than one store in your shop, inclusion of third party appellations, all of which make users gain more by shopping with your site. You can add product suggestion tools, rating and reviews that enables users to feel that they are getting quality information on the product that they are considering to buy. Such enriching information adds value to the site's contents and also to the products offered in the site.

Offers A Variety Of Payment Methods
The site can include variety of payment methods so that customers can pay according to their convenience. With the inclusion of SSL technology their information is in safe hands while carrying out transactions. Shipping is integrated with major carriers and the latest rates on shipping are available.

Mobile Shopping
The Magneto platform enables you to bring the ‘Shopping on the Go' experience to your users. They do not have to sit in front of desktop PC to do the shopping. They can shop from any place with a PDA or a mobile device. The mobile shopping features can include facilities such as clear display of product features, quick drag and drop to shopping cart, swift payment platform, image scaling, cross-selling capabilities and much more. As a result of these features, the user will feel the benefit of easy shopping with a multitude of facilities at their disposal for a great shopping experience.