Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three. The infographic of psychology of color, created by riptapparel.com, shares the outlines the basics of color selection as well as dives into the psychology of color and how it effects the mind and body.
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