7 Impressive Logo Design Tips You Need to Know

Have you ever wondered why some brand logos last for years, yet others just seem to fall flat? There's no magic typeface or perfect color that makes a logo work. Instead, the secret lies in how its design connects the brand's identity with the target audience's needs.

Truly great logos reflect a brand's personality in a way that inspires the target audience to action. The sight of McDonald's golden arches can make a person hungry when they were full just a moment before; the two bulls butting heads on a can of Red Bull can make a person look forward to that burst of energy they'll get when they take a sip.

You can replicate these effects in your own logo with the help of this guide to designing the perfect logo . Learn what ingredients every logo needs—and which ones you can skip—with the help of big name brands like Disney, Sony, and Nike.