Before you commission a logo designer for your new logo design, make sure they have a good understanding of the psychology of color. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. This fun infographic lays out the emotions and qualities that well known brands like to be known for.
Source: http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
Note: Click the infographic to view in full size.
See also:
- Font and Color in Logo Design [Infographic]
- Color Meanings in Design [Infographic]
- Colour in Logo Design [Infographic]
