iGB L!VE 2024, held from July 16 to 19 at RAI Amsterdam, brought together global leaders in iGaming and affiliate marketing. With record-breaking attendance and groundbreaking discussions, the event reinforced its reputation as a leading platform for networking, innovation, and business growth in the gaming industry.

Event Highlights

iGB L!VE 2024 welcomed over 9,700 attendees from 131 countries, marking a 35% increase in participation compared to the previous year. The event hosted more than 300 exhibitors, offering a dynamic showcase of the latest advancements in affiliate marketing, payment solutions, game development, and regulatory compliance.

The LaunchPad Competition, a standout feature of this year’s event, gave startups a chance to present innovative solutions to a panel of industry experts. Match Hype, a startup specializing in AI-driven video highlights for sports betting, emerged as the winner, highlighting the growing role of artificial intelligence in gaming content.

Another notable addition was the Sustainable Gambling Zone, where exhibitors focused on promoting safer gambling practices. This initiative showcased tools and technologies designed to enhance player protection and foster a more responsible gaming environment.

Networking and Collaboration

Networking opportunities at iGB L!VE 2024 were a major draw for attendees. Events like the Affiliate Drinks Reception and the VIP Affiliate Dinner facilitated meaningful connections among affiliates, operators, and tech providers.

Informal meetups and Amsterdam’s lively nightlife added to the collaborative atmosphere, making it easier for attendees to forge partnerships in a relaxed setting. Many industry-changing deals and collaborations had their start at these gatherings, further cementing the importance of the event.

Technological Innovations

Exhibitors unveiled cutting-edge solutions that addressed the evolving demands of the iGaming industry. Topics like AI-driven personalization, blockchain-powered payment systems, and gamification strategies dominated the conference sessions and exhibitor booths.

Companies such as EveryMatrix and Statsdrone showcased innovative tools to optimize affiliate program operations, while blockchain startups highlighted the benefits of decentralized gaming platforms for transparency and security.

Economic and Industry Impact

iGB L!VE 2024 generated substantial economic benefits for Amsterdam, with local businesses such as hotels, restaurants, and transport services reporting increased activity. The event’s focus on affiliate marketing trends and technological advancements is expected to have a lasting impact on the global gaming industry.

Awards and Recognitions

Affiliate Excellence

• Safer Gambling Initiative: Casino Guru stood out for its responsible gambling advocacy.
• Best Sports Betting Affiliate: Better Collective delivered outstanding content and engagement in the sports betting market.
• Best Casino Affiliate: Gambling.com Group led with high-quality casino-focused content.
• Best Bingo Affiliate: BingoPort excelled with comprehensive resources for bingo players.
• Best Poker Affiliate: Onlinepoker.se provided top-tier content for poker enthusiasts.
• Best Crypto Affiliate: Gamblineers showcased expertise in cryptocurrency gambling.

Individual Achievements

• Affiliate Manager of the Year: Abi Williamson (Bet365 Partners) was recognized for her exceptional leadership.
• Affiliate Idol (Lifetime Achievement): Richard Moffat (OLBG) was honored for long-standing contributions to the industry.

Technological Innovations

• Best Tech for Affiliates: Statsdrone enhanced analytics for affiliate programs.
• Best Tech for Affiliate Programmes: DeepCI from EveryMatrix advanced operations with innovative tools.

Other Notable Winners

• Game of the Year: "Big Bass Bonanza Keeping It Reel" by Pragmatic Play captured attention for its engaging gameplay.
• Innovator of the Year: Oddsium brought groundbreaking solutions to the sector.
• Best Newcomer: Media 24 demonstrated rapid success in the affiliate space.

Program and Agency Recognition

• Best Affiliate Network: CasinoAffiliatePrograms.com supported impactful partnerships.
• Best Affiliate Programme: NoviAffiliates (Baji999) delivered unmatched program quality.
• Best Digital Agency: Revpanda excelled in digital marketing strategies.

These awards underscored the importance of innovation and collaboration in driving the industry forward.

Future Prospects

The success of iGB L!VE 2024 sets the stage for its relocation to London in 2025. Organizers anticipate even greater participation, with plans to expand the event's scope to include more diverse markets and emerging trends.

As the iGaming industry evolves, iGB L!VE continues to be a cornerstone for professionals seeking to stay ahead in this dynamic sector.