NetEnt: Provider enters into cooperation with FashionTV
Although FashionTV Gaming Group has nothing to do with online casinos or gambling, the company was present at this year's ICE gambling fair in London. A few hours ago, at the latest, the reason for this became apparent. In an official announcement, the Swedish gambling developer NetEnt announced that they would be entering into a partnership with the FashionTV Gaming Group. Specifically, it's supposed to be about the development of a new slot based on the song "I Want to be a Trillionaire" by FashionTV star Anja J.
Surprising cooperation between NetEnt and FashionTV
Swedish casino developer NetEnt has been known for its unusual and adventurous developments for several years now. Now, however, the Scandinavians were surprised with cooperation with FashionTV Gaming Group. The company, which actually has little to do with the gambling industry, was also a guest in London at the gambling fair ICE in recent days. In detail, the cooperation is supposed to be about a slot title that is based on the famous hit of singer Anja J "I Want to be a Trillionaire". It is said that the slot will immerse players in the glamorous world of FashionTV. For NetEnt, this deal could also be important because FashionTV's network can be used for its own distribution. More than two billion people can be reached this way.
Accordingly, one is satisfied at the Swedish company. Bryan Upton, the Director of Games at NetEnt, explained about the cooperation:
"FashionTV has something different to offer the online casino sector - from its brand identity, its reach, the strength of its global network and its understanding of how to create appealing and unique content. With our partnership, we hope to combine our unparalleled ability to connect with businesses with FashionTV's global awareness and marketing power."
The new slot "The Trillionaire" planned
The new slot "The Trillionaire" is to be created as part of the collaboration. The slot is a continuation of the great success of the song "I Want to be a Trillionaire". The slot has already caused a stir. Because of this, it is planned to be introduced in Indian casinos online in mid-2022. According to Upton, this song is loved by fans all over the world. Accordingly, the Swedish company is looking forward to presenting it to its fans soon. That both sides can profit from the deal seems to be clear for the FashionTV Gaming Group as well. Shai Kaplun, the COO at FashionTV, explained that NetEnt is an optimal partner, especially because of its unsurpassed ability to offer first-class slot games and to be one step ahead of the competition. It is hoped that NetEnt's prominence in the gaming industry will also make its own presence even better known.
From this point of view, the cooperation is not particularly surprising. However, the FashionTV Gaming Group is quite surprising with its committed approach. At the ICE in London, the group presented itself as a B2B provider that wants to revolutionize the gaming industry with its new concept. In detail, this looks like this: FTV's partner companies will have unlimited access to the channel's content. In this way, the gaming providers can then include the station's content in their casino or lottery offerings, for example.
