Business Marketing Dictionary

Announcement of vacancies
Hire sites can add structured JobPosting data to its web pages to place web pages to search for Google vacancies.

Jobs
Specialists in search engine optimization usually work either in the marketing agency or within the organization, freelancers, part-time, do not work or own the company. SEO positions include: head of SEO, blogger work, reference creation, content marketing, technical SEO, Campaign manager, Customer Service Manager, SEO Manager, Head of the SEO and Executive Office.

John M.
John Muller, he is John Mu, Trends Analyst for Webmasters in Google and a very active figure in the webmaster community.



Keyword
From the point of view of SEO, a keyword is a word (or phrase) by which people can find a website when used as a request to Google.

Keyword density
The density of keywords is the number of times when a specific keyword was used in the text, expressed as a percentage. As a rule, there is no "ideal" density of keywords to which you should strive.

Keyword scheduler
Google Keyword Scheduler is a keyword option search service that is part of Google AdWords.

Investigation of keywords
The study of keywords is a process by which search engine optimizers are trying to find words and phrases that potential customers can search for resource searching.

Carousel Knowledge
Knowledge carousels, also known as Knowledge Count Carousel, display lists of knowledge of knowledge graphs in the carousel format at the top of Google's results.

Network of Knowledge
The knowledge network is the knowledge base system created and a set of new extended functions from Google, which was first announced in May 2012. The results of the knowledge network provide structured and detailed information on topics.

Vault knowledge
Knowledge Store is a Google Knowledge Base project containing more than 1.6 billion facts collected from the Internet.



Link
Link (also see the back link) is a hyperlink, when you click on which the user goes from one resource or the page area to another.

Link Naziiku
Reference bait is a content or action undertaken to obtain links. An example of bait for the link may be an incendiary blog post on a specific topic.

Creating links
Creating links is the process of creating links to a website or a resource. Creating references is a key part of most full-fledged SEO-campaigns and is carried out in order to increase resource authority.

Reference capital
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Written by Julian Anderson

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