Life on an SEO: Before, After and Beyond Penguin 2.1 [Infographic]

This is a fun and educational infographic that will tell you about the past and current SEO practices and how the Google update has created an impact to the life of SEO professionals.

The impacts of Penguin 2.1 have been clearly seen to the rise of current SEO practices to put side by side with the past SEO lifestyle. This does not mean that having an update in Google’s algorithm will require a total change of SEO techniques. It is all about absorbing the idea and devising ways to continually improve rankings according to the latest algorithm. It is about eliminating or reducing practices that may not be helpful in exchange of more powerful and favorable techniques.

This infographic has tackled the major aspects of SEO practices such as in link building. The post Penguin 2.1 update have recognized the use of Disavow link to eliminating undesirable backlinks than spending notorious finding directories to submit links. Also, making use of keyword rich anchor links in order to amplify rankings is a thing of the past. Now, businesses are using links that are similar and have relevance to their niche.

It is also a lot different when it comes to content marketing as well as handling customer relations. Before, content duplication is the thing while now, social media, blogging for business and other innovative techniques are used to achieve solid rankings and promote business at the same time.

Customer relations also do not end with just getting positive testimonial from clients. Current SEO professionals prefer more customer engagement and participation in the trade.


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