Julian Anderson
In recent years mobile technology has expanded at a much faster pace than most industry critics and experts originally expected. The popularity of online shopping has greatly helped in increasing the overall popularity of mobile devices, including tablets and smart phones. Over $10 billion was generated in mobile eCommerce sales alone in 2012, based on a report confirmed by Statista.com. The chances of these figures increasing in the years to come are very likely, which is why it is imperative for you to place your stake in this profitable market by designing a mobile website to represent your company efficiently.
Standard Sites Are No Longer Enough
The days of only having a standard website that is primarily designed to be viewed on desktop and laptop computers are clearly over. More than 60 percent of American consumers used their mobile devices in 2010 to surf the worldwide web more than their actual computers, according to the Pew Research Center. As the average prices of these devices continue to become even more competitive over time, this figure is only going to steadily rise. Even if you decide to build a website for free, you need to make sure that the website is compatible with, and easily accessible by mobile devices, in order to maximize exposure and maintain a high level of efficiency in your respective market.
Enhance Your Presence with Social Media
In addition to making sure that your website is compatible and accessible to a mobile device, you need to also understand and appreciate the value of social media platforms when it comes to maximizing your company’s exposure and corresponding conversion rates. Over 15 million companies around the world are currently being represented online through a Facebook brand page, according to Socialonomics. If your company is not featured on this extensive list of brands, then you are actually stunting your own growth by drastically limiting your potential exposure. Since most consumers access Facebook on their mobile devices, you will be able to take full advantage of this popular social media platform while also appealing to your prospective mobile consumers as well. Whether you choose to build a website for free or hire a professional mobile web designer, making sure that you implement your Facebook profile within the overall design is a crucial step.
The Golden Rule of Efficiency
One of the main reasons why mobile websites are so popular in today’s thriving economic market, as well as the expanding world of eCommerce, is their high level of efficiency. Keep in mind that the golden rule of efficiency is that less is always more, especially when it comes to designing a simple, yet effective, marketing tool for your company. Having a mobile website will force you to focus more on maintaining a high level of quality content instead of just quantity. The average mobile consumer wants to be able to have access to what they are searching for within a matter of a few seconds, instead of being forced to scroll through pages and pages of irrelevant content. An efficient mobile website will allow you to provide your prospective consumers with exactly what they need, and exactly when they need it.
The Bottom Line
At the end of the day, what you decide to do with your company’s online presence is always going to be up to you. You can decide to build a website for free that is tailored for standard computer screens and monitors, hoping for the very best result to come about from your efforts. However, studies have confirmed that the best course of action that will lead you to achieving the best result is to focus more on mobile web design instead.
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