Have you ever wondered why some brand logos last for years, yet others just seem to fall flat? There's no magic typeface or perfect color that makes a logo work. Instead, the secret lies in how its design connects the brand's identity with the target audience's needs.
Truly great logos reflect a brand's personality in a way that inspires the target audience to action. The sight of McDonald's golden arches can make a person hungry when they were full just a moment before; the two bulls butting heads on a can of Red Bull can make a person look forward to that burst of energy they'll get when they take a sip.
You can replicate these effects in your own logo with the help of this guide to designing the perfect logo . Learn what ingredients every logo needs—and which ones you can skip—with the help of big name brands like Disney, Sony, and Nike.