Designing a great logo takes creativity, time, and effort. It's one thing to create an attractive design that fits a company profile, and another to create a design that's one-of-a-kind and aptly carries the mission statement and values of a company.
If you want to design the perfect logo for a particular company, then it's a good idea to study popular logos first that are created by professionals across the globe. You can find all kinds of examples on the Internet.
The following are 10 great logos for different industries that you can study:
- Moving and Packing
This is a good example of a logo for a movers and packers company. It's simple, but it also shows the purpose of the brand- which is to move a home to a new location. Note how the designer used a hand that looks like is picking up a home. This way, the design visually shows the work of the company.
- Real Estate
Great logos are often the simplest, and this logo is the perfect example of that. Notice that the design doesn't use any icons or visuals elements that are related to real estate. Instead, it focuses on the initials and uses attractive fonts to give the overall logo a unique appeal. One interesting detail about this logo though, is that it's not designed by a human graphics designer but rather an AI-powered logo maker. Something to chew on? Most likely.
There is no dearth of great travel agency logos on the Internet, and above you can see one of them. The designer has got everything right- from the choice of fonts to the icon itself. However, one thing that you can take away from this is the limited choice of colors. Even though the icon itself has multiple components and there are two words only, the colors used are only two- blue and pink, and they work perfectly!
Music is all about creativity. So, when you are designing a logo for a music company, then you have to really push your limits. In this example, you can see that the designer has tried to do more with less. They didn't involve a variety of elements, but instead just had a unique take on the basics, and it just works!
Sometimes, using a mascot in a logo is a great idea. Orbotix used a cute mascot that perfectly captures the essence of the brand and also promotes the nimble flagship products.
Seasoned logo designers know that humor can be a good foundation for a memorable logo. And considering that pun is one of the best forms of humor, why not use that for your design? The logo above is for a pet brand that uses a paw for the brand name Pause (Paw-se) to bring a smile on your face.
If you running out of creative ideas for a logo, then you can turn to one of the oldest design principles which is negative space. Observe the logo above, it uses the negative space between the elephant's legs to show Africa which is the place where the company is promoting tourism.
Colors play a big role in logos, mainly because they affect us emotionally and psychologically. For instance, Red represents energy and passion which makes it the perfect color for a delivery company. This logo aptly demonstrates this principle.
Never underestimate the power of good typography in a design. Check out the amazing font in the logo above.
- Software and IT
Certain colors have become particular to certain industries. For instance, blue is commonly used in IT companies. Think about brands like HP, Dell. IBM, etc. They all use blue colors. So, if you are designing a logo for a software/IT company, you can think of using blue somewhere.
So, there you have it- some of the most amazing logos for different industries. Which ones did you like the most? Let us know!