Sport photography s also used for advertising purposes. Carlos Serrao is one of american photographer that expert on sport photography advertising campaigns. He has photographed Nike's “Speed” Campaign for the 2004 Athens Olympics.
He also shooting 37 global famous athletes and resulting in the book “The Beauty of Speed”.
Serrao has shot professional athletes including Michael Jordan, LeBron James, Lance Armstrong, Michael Phelps, Maria Sharapova, Serena Williams, and Cristiano Ronaldo.
Carlos Serrao is one of the Twelve photographers to receive the Hasselblad Masters Award for that year by Victor Hasselblad AB.