Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used.
Typography is important because it helps the user to understand the message you are trying to send as it is used to convey a specific mood or feeling. Typography acts as a standard system which acts as a balance between the visual graphics of the web page and the verbal content that is displayed.
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